About Us
At Bewtiq, we are building the future of beauty and wellness in Africa, one booking at a time. We empower local beauty and wellness professionals to run more efficiently while being visible to potential customers. From hairdressers to barbers, makeup artists to skincare experts, we provide tools that make it easy to showcase services, manage appointments, and grow customer relationships, all in one place.Born from real-life frustrations and shaped by user feedback, Bewtiq is built around the needs of everyday professionals. We believe in simplicity, trust, and innovation, and we’re on a mission to eliminate the long waits, missed bookings, and digital invisibility that hold talented service providers back.Whether you work from a salon, your home, or on the go, Bewtiq helps you show up, stand out, and succeed.
Bewtiq Vision
To become the leading digital infrastructure for the beauty and wellness industry in Africa — unlocking visibility, efficiency, and opportunity for millions of service providers across the continent.
Bewtiq Mission
To empower Africa’s beauty and wellness professionals with simple, intelligent tools that transform how they manage their businesses, connect with clients, and grow in the digital age — one booking at a time.
Our Values
Innovation
We’re building something the African beauty and wellness industry has never had before. That requires innovation not just in features, but in how we think, move, and solve problems. We challenge the status quo and stay curious about what’s next.
Customer Focus
At Bewtiq, everything starts and ends with the customer. Whether it’s a new feature, a bug fix, a business decision, or the way we write a message. We don’t build for ourselves. We build with and for our users the barbers, stylists, makeup artists, and their clients.
Ownership
We believe in taking responsibility — not just for tasks, but for outcomes. Everyone on the team is trusted to lead their work from start to finish. Ownership means going the extra mile, thinking beyond the job description, and showing up with a solution mindset.
Simplicity
Our users are busy. Many are not tech-savvy. If it’s not simple, it won’t be used. That’s why we obsess over making our solutions clear, clean, and easy to understand. We don’t just build powerful tools — we make sure they’re accessible to everyone.
Trust & Accountability
We move fast, and that’s only possible because we trust each other. Trust doesn’t mean blind belief — it means creating a space where people are supported, expectations are clear, and everyone is accountable for delivering what they’ve committed to.
Our Users
Tech Savvy Clients
Users who value a smooth digital experience, enjoying features like real-time booking, secure payments, and reliable appointment reminders.
Busy Professionals
Individuals with tight schedules who prioritize convenience and time efficiency when booking their appointments, looking for a hassle-free way to manage their beauty needs.
Beauty Enthusiasts
Users passionate about personal care and appearance, seeking new beauty services or trying the latest trends in hair, nails, and skincare.
Service Providers
Salon owners and independent beauty professionals who rely on Bewtiq to streamline their booking process, reduce cancellations, and maintain an organized schedule.
Inclusive & Diverse
Individuals of all ages, genders, and backgrounds who value a platform that embraces their uniqueness and offers a variety of services to suit their needs.